How One Low-Competition Blog Post Generated $84,000 in Revenue for a Business Consultancy
Client: Business Consultancy
Services Provided: Keyword Research, SEO Blog Writing
Timeframe: 12 Months
Results: 2,789 Organic Clicks | 56 Estimated Clients | $84,000 Revenue
The Challenge
A business consultancy approached us looking for consistent lead generation but didn’t want to rely solely on paid advertising. Like many businesses, they were skeptical of SEO because of its slower turnaround compared to PPC. But we knew a smart, bottom-of-the-funnel strategy could deliver real ROI without the ongoing ad spend.
What We Did
1. Focused on Buyer-Intent, Low-Competition Keywords
We conducted detailed keyword research to find high-intent, low-competition keywords that aligned with the consultancy’s services. We identified a bottom-of-the-funnel keyword with only 210 monthly searches—but with strong commercial intent.
2. Created an SEO-Optimized Blog Post Built to Convert
Our team wrote a strategic blog post targeting the chosen keyword. The content was tailored to meet both search engine requirements and user expectations. It followed on-page SEO best practices, natural keyword placement, and included soft calls to action designed to guide readers toward contacting the business.
The Outcome
Over the last 12 months, the blog post generated:
- 2,789 organic clicks
- 259,510 impressions
- 1.1% click-through rate
- Average position: 26.2 on Google
Assuming a conservative 2% conversion rate (common for bottom-of-funnel traffic), the blog post brought in around 56 new clients. With the business’s lowest consultancy package priced at $1,500, that’s an estimated $84,000 in revenue—from a single piece of content.
And it continues to rank, drive traffic, and bring in leads with no ad spend required.
Why It Matters
This case highlights the power of targeted SEO content. While many businesses chase high-volume keywords or sink budget into paid ads, a well-positioned SEO asset can outperform expectations with lower risk and stronger long-term ROI.
In this case, one blog post became a lead generation machine.
Want Similar Results?
If you’re looking to turn content into real business results, we can help. At MavensDen, we specialize in performance-focused SEO strategies that drive traffic and revenue—without relying on expensive ad campaigns.
